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Management Team

  • Lucinda M. Baier
    President, Chief Executive Officer and Director
    Lucinda M. Baier
    President, Chief Executive Officer and Director

    Lucinda M. Baier has served as Brookdale’s President and Chief Executive Officer and as a member of the Board since February 2018, after having served as Brookdale’s Chief Financial Officer since December 2015. In addition to experience as a seasoned Chief Financial Officer in several companies, she has had multi-billion dollar P&L responsibility, served as an executive officer of a Fortune 30 company, been the Chief Executive Officer for a publicly-traded retailer and has served for more than a decade as a Board member of public and private companies, including serving as the Chairman of the Board.

    Prior to joining Brookdale, Ms. Baier served as Chief Financial Officer of Navigant Consulting, Inc., a specialized global expert services firm, since March 2013 and its Executive Vice President since February 2013. Additionally, Ms. Baier has served as the Chief Financial Officer of Central Parking System, Inc., Movie Gallery, Inc., and World Kitchen, LLC. Ms. Baier's experience also includes serving as the Senior Vice President and General Manager of Sears, Roebuck and Co.'s Credit and Financial Products business and serving as the Chairman of Sears National Bank. Ms. Baier currently serves as a member of the board of directors of the National Investment Center for the Seniors Housing & Care Industry (NIC) and the Nashville Health Care Council, and previously served from 2007 to 2016 as a member of the Board of Directors and Audit Committee of The Bon-Ton Stores, Inc. Ms. Baier is a Certified Public Accountant and is a graduate of Illinois State University, with Bachelor and Master of Science degrees in Accounting.

  • Steven E. Swain
    Executive Vice President and Chief Financial Officer
    Steven E. Swain
    Executive Vice President and Chief Financial Officer

    Steven E. Swain joined Brookdale as Executive Vice President and Chief Financial Officer in September 2018. Prior to joining Brookdale, Mr. Swain served as Senior Vice President and Chief Financial Officer of DISH Network Corporation from October 2014 to August 2018, after having served as its Senior Vice President of Programming from April 2014 to October 2014, and as its Vice President of Corporate Financial Planning and Analysis since joining the company in 2011. Prior to DISH Network, Mr. Swain spent more than 15 years working in the telecommunications sector, most recently at CenturyLink, Inc. and Qwest Communications International, Inc. (acquired by CenturyLink), where he served in multiple leadership roles in finance, including corporate financial planning and analysis, treasury and investor relations, as well as in-network engineering. Mr. Swain earned his B.S. degree in Chemical Engineering from the University of Wisconsin–Madison and his M.B.A. degree from the University of Chicago Booth School of Business.

  • Cedric T. Coco
    Executive Vice President and Chief People Officer
    Cedric T. Coco
    Executive Vice President and Chief People Officer

    Cedric T. Coco joined Brookdale as Executive Vice President and Chief People Officer in October 2016.  He oversees all human resources strategies, policies, and operations that enable Brookdale to attract, develop, engage, and retain a workforce that enriches the lives of those we serve.

    Cedric joined Brookdale after serving in various human resources roles for Lowe’s Companies Inc. since 2008, and most recently as senior vice president of human resources, where he led the human resources generalists for Lowe’s stores, distribution centers and customer support centers, in addition to leading talent acquisition, employee relations, diversity, and succession planning. 

    Prior to Lowe’s, Cedric gained nearly two decades of experience in human resources, learning and development and organization performance at Microsoft Corporation, KLA-Tencor Corporation and General Electric Company, where he held numerous leadership roles in engineering, business development, sales, general management and organizational learning. He holds a bachelor’s degree from the University of Louisiana and an MBA from San Jose State University.

  • George T. Hicks
    Executive Vice President - Finance and Treasurer
    George T. Hicks
    Executive Vice President - Finance and Treasurer

    George T. Hicks became Executive Vice President - Finance in July 2006, and our Treasurer in January 2016. Prior to July 2006, George served as Executive Vice President - Finance and Internal Audit, Secretary and Treasurer of American Retirement Corporation (ARC) since September 1993. George had served in various capacities for ARC’s predecessors since 1985, including Chief Financial Officer from September 1993 to April 2003 and Vice President-Finance and Treasurer from November 1989 to September 1993.

    George received a bachelor’s degree with distinction in philosophy from Stanford University in 1979 and an MBA in finance from the University of Tennessee in 1982. He also holds an inactive CPA license.

  • H. Todd Kaestner
    Executive Vice President - Corporate Development
    H. Todd Kaestner
    Executive Vice President - Corporate Development

    Todd Kaestner joined Brookdale through the merger with American Retirement Corporation (ARC) in 2005. He currently serves as Executive Vice President - Corporate Development, having served in the same role for ARC since 1993. Previously, with ARC, he served as Vice President, Development from 1988 to 1993 and Chief Financial Officer from 1985 to 1988. Throughout his 29-year tenure with ARC and Brookdale, Todd has remained involved in acquisitions, dispositions, REIT and JV relations, new lines of business and development. Prior to joining ARC, he worked for Northern Telecom and Genesco, focusing upon pension fund management and corporate finance.

    Todd is an honors graduate of Vanderbilt University, where he studied economics, and holds an MBA in finance and economics from University of Louisville.

  • Anthony V. Mollica
    Division President
    Anthony V. Mollica
    Division President

    Anthony V. Mollica joined Brookdale as Division President for the Company’s ancillary services program, including home health, hospice and outpatient therapy services, in March 2016. Prior to that, he served as Vice President Operations for Omnicare, Inc. since March 2014 and then CVS Health following its merger with Omnicare, where he oversaw operations of the Omnicare Specialty Care Group. Prior to Omnicare, Mr. Mollica served in various roles for Giant Eagle, a regional grocery and pharmacy provider, including most recently as Vice President of Pharmacy Operations, and held leadership roles at Target Corporation and Rite Aid Corporation.

    Mr. Mollica holds a Bachelor’s Degree in Pharmacy from the University of Pittsburgh and an MBA from Waynesburg University.  Mr. Mollica is a Registered Pharmacist.

  • Mary Sue Patchett
    Executive Vice President – Community Operations
    Mary Sue Patchett
    Executive Vice President – Community Operations
    Mary Sue Patchett has over 30 years of senior care and housing experience serving in leadership roles. She became the Company’s Executive Vice President – Community Operations in November 2015. Prior to that, she served as President of the Company’s Southeast Division since February 2013 and Divisional Vice President since joining the Company in September 2011 in connection with the Company's acquisition of Horizon Bay. Previously, Ms. Patchett served as Chief Operating Officer of Horizon Bay from January 2011 through August 2011 and as its Senior Vice President of Operations from March 2008 through December 2011. Prior to joining Horizon Bay, she was President and owner of Patchett & Associates, Inc., a management consulting firm for senior housing and other healthcare companies, from 2005 until March 2008. Ms. Patchett had previously served as Divisional Vice President for Alterra Healthcare Corporation for over six years and started in senior living with nine years in numerous leadership positions at Sunrise Senior Living. Ms. Patchett has served on numerous industry boards and currently is serving on the board of Florida Assisted Living Federation of America as its past chair. She holds a Bachelor of Business Administration degree from George Mason University.
  • Chad C. White
    Executive Vice President, General Counsel and Secretary
    Chad C. White
    Executive Vice President, General Counsel and Secretary

    Chad C. White joined Brookdale in February 2007 and has served as our Executive Vice President since January 2018, our General Counsel since March 2017 and our Secretary since March 2013.  He previously served as our Senior Vice President and General Counsel from March 2017 until January 2018, our Senior Vice President and Co-General Counsel from July 2014 to March 2017, our Vice President and Co-General Counsel from March 2013 to July 2014, and our Associate General Counsel and Assistant Secretary prior to that. Before joining Brookdale, Mr. White served in legal roles with Dollar General Corporation and Bass, Berry & Sims PLC. 

    Mr. White received his law degree from the Vanderbilt University School of Law where he was elected to the Order of the Coif, and a B.S. in Mass Communication and Political Science from Middle Tennessee State University.

  • Ryan D. Wilson
    Senior Vice President – Sales and Marketing and Chief Growth Officer
    Ryan D. Wilson
    Senior Vice President – Sales and Marketing and Chief Growth Officer

    Ryan D. Wilson joined Brookdale in January 2017 as Senior Vice President - Sales and Chief Growth Officer, and became our Senior Vice President - Sales and Marketing and Chief Growth Officer in May 2017. Prior to that, he served as Senior Vice President, Sales for Henkel Consumer Goods Inc. since December 2014. Prior to Henkel, he served for nearly a decade in various leadership roles for Johnson & Johnson, including most recently as National Sales Director, Consumer Healthcare from March 2012 to December 2014 where he oversaw sales and strategy for more than 20 consumer brands.

    Mr. Wilson holds a Bachelor of Science from the University of Illinois in Champaign-Urbana, and earned his MBA from Northwestern University - Kellogg School of Business.



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